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Wilcon Depot ends the year with a bang, opens its 83rd store in Paniqui, Tarlac

Sep 19, 2023

The Philippines' leading home improvement and construction supplies retailer, Wilcon Depot, successfully launched its 83rd store in Paniqui, Tarlac, on December 16, 2022. This is the company's second store in the province and is strategically located on McArthur Highway, Brgy. Apulid, Paniqui, Tarlac.

Following the opening of Wilcon Depot San Jose City, Nueva Ecija on December 9, Wilcon Depot now has 12 stores in Central Luzon and ended the year with 83 stores nationwide. Indeed a significant accomplishment for the company.

Paniqui is a first-class municipality in the province of Tarlac, and with such rapid business and economic growth, it is a great opportunity for homeowners and builders to settle in the area. Wilcon Depot also sees great potential in the municipality as it has a lot to offer and can grow the business.

Wilcon Depot Paniqui is ready to provide home and building needs for more Tarlaqueños. It has a total sales area of almost 7,000 square meters and accommodates the most extensive product selection of trusted local and international brands with high-grade features and superior quality ranging from Tiles, Sanitarywares, Plumbing, Furniture, Home Interior, Building Materials, Hardware, Electrical, Appliances, and other DIY items.

Product offerings and services

Tarlaqueños homeowners and builders can now shop at Wilcon Depot's limitless home and building products and solutions to discover the various exclusive brands and in-house brands like Grohe and Kohler Sanitarywares, Franke Kitchen Systems, Pozzi Bathroom Solutions, Sanitarywares, Whirlpool Bathtubs, Ceramics, and Shower Enclosures, Ariston Water Heaters, Geberit Monolith Puro, Macroair HVLS Fans, Rubi Tile Cutter, and Rehau Premium PPR pipes.

Premium quality Italian tile brands such as Novabell, Energie Ker, Gardenia, Imola, Herberia, Opera, Castelvetro, Keradom, Naxos, Dom, and Versace along with Spanish tile brands Alcalagres, Grespania, Rocersa, Cifre, Emigres, Keros, Tesany, Onix, Oset, Vitacer, Grupo Halcon, MYR, Eco Ceramica, and ETiles are showcased in their Tile Studio.

Asian tile brands are also available like Arte, Sol, Lola, Huanqiu, Verona, Picasso, Roman, Mulia, Kia, China Natural Granite, Basel, Saigres, and Gemma.

Heritage and Nobizzi Furniture and Heim Home Interior, Furniture, and Decor are exhibited at the Home Living Showroom. The Appliance, Kitchen, Lighting section displays Hamden Kitchen Appliances, Kaze Ceiling Fans and Air conditioners, and Alphalux Lighting Solutions.

Homebasics and Interdesign Housewares, Birke faucets and Bathroom Accessories, Sefa Specialty Bathroom Faucets, Bathroom Accessories, Shower Heads, and Kitchen Organizers, Suncrust BBQ Grills, Landjack Bicycles, Crown and Prussia Kitchen Sink Quartex Quartz Kitchen Sink, Electron Generators, Direct Hardware, Truper Tools, P.Tech Builder's Aid and Quartz Stone, Forest Wood Products, Woodland flooring, Igloo, and Rubbermaid coolers, United Solutions Outdoor trash bins, and Solutherm PPR pipes and 304 stainless Steel Pipe Fittings are displayed in the DIY Section of the store.

Wilcon Depot Paniqui also provides the utmost customer satisfaction. It has redefined the home and building shopping experience through its Design Hub, Home Living Showroom, Tile Studio, and Architects, Builders, Contractors, Designers, and Engineers (ABCDE) Lounge, including their value-added services such as ample free parking spaces, reliable delivery service, and tile cutting service.

Opening Celebration

The grand opening celebration started with a festive motorcade along nearby barangays and towns announcing the official launch of the store. The opening event continued at the store with a ribbon-cutting ceremony led by Wilcon Depot Senior Executive Vice President and Chief Operating Officer Rosemarie Bosch-Ong together with other Wilcon valued suppliers and Paniqui, Tarlac local government officials.

"This newly opened store is a testament to our unwavering commitment to our stakeholders and this community, a fulfillment to our aspiration to be a part of every Filipino's dream, which is to build, improve, and refine their spaces for a more sustainable and comfortable life," Wilcon Depot SEVP-COO Rosemarie Bosch-Ong said during the grand launch.

Excellent customer shopping experience

For a bigger and better home shopping experience, valued customers can also shop online at Wilcon by visiting Shop for all-around home needs and have your items delivered right to your doorsteps or choose to pick-up in store. Online store customers can conveniently pay with their credit card, debit card, BancNet, and GCash.

To ensure a safe and convenient shopping environment in all Wilcon stores, the company continuously prioritizes the implementation of safety protocols for the health and well-being of employees and valued customers. Wilcon also offers Browse, Call, and Collect or Deliver, and Wilcon Virtual Tour services to complement the in-store shopping experience. In addition, Wilcon provides contactless payment options like bank transfers, GCash, PayMaya, Instapay, PesoNet, WeChat, and Alipay for customers' convenience.

Loyalty is more rewarding with the new My Wilcon App. The newly improved My Wilcon App offers members-exclusive promos, delightful deals, and allows Wilcon customers to earn and check their points and convert their purchases to rewards after signing up. My Wilcon App is free for download at the Google Play Store and App Store.

Homeowners and builders can also enjoy a more personalized and immersive shopping experience with its Virtual Reality Store Experience. The Wilcon VR Store Experience can take its customers into a new world of retail home shopping like never before. It is an interactive 360° VR experiential tour that will let customers discover the limitless product assortment and get a full overview of every product that Wilcon Depot offers. Discover the Wilcon VR Store Experience at

Store expansion plans

Wilcon now has 18 branches in Metro Manila and 65 stores in key cities and municipalities of Luzon, Visayas, and Mindanao, wherein 74 are depot stores and 9 are home essentials stores.

Wilcon Depot plans to open more stores by 2023. Every store opening is part of its #FlyingHighTo100 store expansion campaign, wherein the company aims to have 100 operating stores nationwide by 2025, barring any unexpected external factors.

The company strives to improve and provide high-quality products and customer experience to its valued shoppers nationwide. The newly-launched store represents Wilcon's relentless efforts and commitment to providing its valued customers a more convenient and better home shopping experience and fulfilling its aspiration to be part of every Filipino's journey to build, improve, and refine homes for a more sustainable and comfortable life.

Start creating better spaces for better lives with Wilcon Depot and shop daily at its newest store from 8:00 AM to 7:00 PM. Visit McArthur Highway, Brgy. Apulid, Paniqui, Tarlac.

Product offerings and services Opening Celebration Excellent customer shopping experience Store expansion plans